Variable Data Printing is a form of on-demand printing in which elements such as text, graphics and images can be customised for each and every document without stopping or slowing down the press, and by using information from a database. Your phone bill looks grey and uninviting, even if you aren't making a face at the amount, right? But then how innovative can bill printing get, you might wonder. Bhavish Graphics, started in 2003 as a Unit of S. Viswanathan Printers & Publishers Pvt Ltd, which caters to the commercial printing business, would like to think differently. The company won the first prize in the transactional printing category for an entry titled, `Telecoms/Toothpaste mailer', in the Printing Innovation with Xerox Imaging (PIXI) awards 2006, the annual showcase for Xerox equipment users to demonstrate their digital printing applications in Birmingham (UK). And Shree Kumar, Director-Marketing, Bhavish Graphics, says if you are paying your bills on time and they actually make you smile, then the way the bills have been printed could have something to do with it. |
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